Chain restaurant operators must understand consumer motivation for dining out rather than observing to contiune post pre-recession sales momentum …

Trends are great but have a limited utility , for a while , lobster or mac and cheese was all the rage , but if you are a mexican concept …. putting it on the menu wont help you succed , Fast casual chains have propelled much of the indusries recent sales growth and that segment `s diffrentiating qualities play to new post recession consumer needs .
One thing people like to do nowadays is customize !!!
Which drives pizza guy crazy ,funny but real , Lets give an example , Chipotle : customers tell them what platform they want and what filling they want to make something perfect for them selfs .
But all restaurant`s inculuding quick service and full service concepts, can increase sales and traffic by figuring out what customers like fast- casual restaurant menus , desings and service styles and applying all those insights to their brands .